Vision 2030 encourages the enhancement of sports infrastructure and the hosting of global events to support tourism and develop the sector. Therefore, the General Entertainment Authority and the General Sports Authority were established to regulate the sector in line with global standards. The sports and entertainment sector has evolved through systems and regulations that organize recreational and sporting activities, including laws protecting intellectual property rights for entertainment content, regulations for organizing events and ensuring public safety, and investment laws related to partnerships and commercial sponsorships.

At Al-Duaiji, Al-Buwardi & Partners, we provide consultancy for investment projects in sports and entertainment, organizing licensing procedures and partnerships, drafting contracts related to sponsorships, broadcasting rights, and event organization to ensure compliance with regulations, resolving disputes related to intellectual property or commercial contracts, and offering advice on compliance with safety and health regulations.

These services contribute to providing a safe and attractive legal environment for investment, thus achieving the vision’s goals of developing the sports and entertainment sector and enhancing its role as an economic and cultural attraction.